CU Online Website

Role: For this project, I served as the lead designer, copywriter, and project manager. I managed the Drupal CMS post launch and led the integration of Salesforce and Marketing Cloud CRM into the website. I was responsible for the user journey, information architecture, feature design, accessibility, and compliance, and served as the primary point of contact for working with the internal development team.

Overview: When I joined the University of Colorado, the CU Online website needed to be redesigned to accommodate online programs from four unique campuses. I led the project end-to-end, delivering a modern, flexible site on an accelerated timeline. Highlights include immersive hero imagery and video, dynamic RFI forms, streamlined degree sorting, and an intuitive page structure for rapid updates. The CMS was built to host microsites and landing pages within the same environment, enabling agile campaign creation and a scalable platform for the university’s evolving needs.

CU Online Digital Brochure

Role: For this project, I served as the lead designer, copywriter, and project manager. This is a downloadable brochure used as incentive for complete our RFI.

CU Online Cultivation Emails

Role: Creative Director, Copywriter, and Journey Builder

CU Online Paid Social Content

Role: Creative direction, copywriting, design, strategy.

Overview: For a university, paid social content drives brand and programmatic awareness. Every ad is developed in a variety of sizes based on platform. The ads below are a sampling of content created for Facebook, Instagram, X, Threads, LinkedIn, and TikTok.

CU Online Social Ad Variations

Role: Creative and content director and copywriter.

CU Online Social Lead Form

Role: Creative, technical director, and copywriter.

CU Online Social Content

Role: For these projects I served as the creative/content director and copywriter.

Overview: Produced hundreds of typography-driven static images, carousel ads, and short-form videos for paid and organic social campaigns promoting online programs across the University of Colorado’s four campuses. Assets were designed to maintain brand consistency while flexing for platform-specific performance and audience targeting.